As an enterprise owner, are you planning to go digital? Not surprising, considering the business growth, visibility and customer retention that comes along with a good digital presence. You have taken the correct decision. Unfortunately, most business owners come upto this stage pretty quickly, but progress beyond this stage is mostly negligible, or slow or the whole idea is dumped, because the expected results are not achieved. Therefore like every business decision that you take, you have to prepare a strategy, you have to identify what you want from your digital presence. After talking to multiple successful business owners and picking their brains for long hours over endless cups of coffee or tea, I have boiled down the various different ideas and suggestions and thoughts to 2 fundamental questions. So, before you go digital, I want you to figure out the answers to the 2 following questions - Till my next blog, figure out the answers to the above 2 questions. No its not a game...
